Playboy sees blockchain as a tool that can expand the ways consumers interact with the Playboy lifestyle, and as a mechanism for new membership offerings. Playboy says that all collectors will need an Ethereum wallet, whether they pay with Ethereum or USD. This service is created to help people convert their currencies and track the dynamics of currency changes. Coinbase announced an agreement with the first four NFT creators to launch its NFT platform later this year. Admitting that CryptoPunk is unlikely to be worth 2,500 ETH, Richerd immediately rejected the bet and stated that he would not accept even a $1 billion bet for his NFT because it has sentimental value to him. Don’t you want to go down in history as the best CryptoPunk sale to date? This week we focused on several rabbit-themed contenders, who are steady on their way to creating vibrant communities. However, the animal kingdom does not limit itself to Bored Apes and Mad Rabbits. Find out more about the latest trends in the NFT space, and to discover new contenders for the Bored Apes throne. One of the most interesting aspects of the Rabbitars collection is the organization surrounding the official mint.
Playboy will issue 11,953 distinct Rabbitars, 3D rabbit figures, in NFT form to celebrate the company’s foundation year of 1953. Playboy’s specialised Web3 Innovation Team came up with the Rabbitars NFT Collection. Rabbitar collectors will need an Ethereum wallet to pay with either Ethereum or USD. ETH-whitelisted collectors will be allowed to buy up to two Rabbitars in the pre-sale, while up to 10 Rabbitars will be available for purchase during each of the two public sales, the company said. Playboy released their first NFT collection “Liquid Summer” last spring in collaboration with the popular artist Mike Parisella . Their debut collection was sold out in less than 3 minutes, so there’s a lot of hype going into the launching of their second NFT collection this Sunday. But ARTIFACTs by SCMP, as the collection is named, are part of a broader NFT strategy for the Hong Kong-based paper.
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The leading lifestyle brand is also hosting a series of weekly podcasts with popular figures in the NFT community. Each of these 3D cartoon rabbits is given a unique personality to relate to the diverse Playboy community. Since then, Playboy has released further artist collaborations, art drops, and hosted events in Decentraland. While it is not clear how much CNN has raised so far from its marketplace sales, most of the NFTs listed have sold out, suggesting revenue in the region of a few hundred thousand dollars based on their auction prices. The storied news agency released eth usd its first NFTs in May 2021, to commemorate its 175th anniversary. The AP auctioned 10 “artistic representations” of some of its most iconic photographs, according to its website, which included a representation of US soldiers raising the American flag on Iwo Jima in 1945. A public sale will occur on Oct. 26 and a public sale for Eth-paying collectors on Oct. 27. At the moment, NFT on the platform will be created by Ponderware, creators of the popular MoonCats NFT project, Forgotten Runes Wizard’s Cult, Forgotten Runes developers, popular DJ 3Lau and digital artist GxngYxng.
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- If past events were any indication, major NFT launches like this don’t stay in the market for too long.
- The NFTs will include metadata pointing to the time, date, location, equipment, and technical settings used for the shot, according to The AP’s announcement.
We’ll also deep dive into Fluff World, a collection of 3D animated rabbits that just can’t stop dancing. Last but not least, we’ll explore the Mad Rabbits Riot Club, a collection of 7500 feral hares. The presale for whitelisted wallets will happen between Sunday, October 24th, and Tuesday, October 26th. While a presale is a traditional element, the next phase of the mint is somewhat revolutionary. In order to give as many people as possible the opportunity to own a Rabbitar, the team decided to allow minting with fiat on October 26th. The team behind Rabbitars has an ambitious goal to make the collection the ultimate homage to the Playboy ecosystem. With numerous events planned both for real-world locations and the metaverse, Rabbitars has a serious roadmap ahead of them. One of the main goals of the collection, however, is to create a tight-knit Playboy club for NFT collectors.
NFT collectors who minted a Fluff World bunny had the right to name their character and receive a nametag for it. Additionally, collectors who minted a Fluff World NFT got to create the backstory of their new rabbit. However, in order to ease in fans who are not crypto natives, the Rabbitars team decided to mint these tokens themselves. Last but not least, on October 27th, ETH mints will become publicly available to everyone. Playboy sees blockchain as a new technological layer that will allow customers to connect with the Playboy lifestyle in new ways, as well as a crucial tool for developing new membership packages.
These 3D rabbit characters were created by Playboy’s Web3 Innovation team, in partnership with Possible Studios, art studio and WENEW, the art studio and blockchain technology company. The launch of NFT on the official Playboy Rabbitar website will kick off on October 24 with a pre-sale to whitelisted investors ending on October 26. And the day after that, two public sales are launched, one for customers in USD and the other for those who pay ETH. Coinbase announced its first four NFT creators for the new platform, Martha Stewart decided to create her own Halloween-themed NFT collection, and Playboy will release 11,953 unique NFTs with animated rabbits. TheNewsCrypto is an online media publication that helps to educate readers about news, exchanges, and markets in the crypto and blockchain industry. In November 2021, Ubisoft revealed plans to implement NFT into its games and develop blockchain games. And a month later, the brand became the first big-name game developer to publicly enter the NFT space with its NFT-based platform called Ubisoft Quartz. Players can earn NFT cosmetic items to use in Ghost Recon Breakpoint on this platform. However, it did not go down well, as many gamers asked Ubisoft to back off the idea of NFTs in its games.
Playboy is not only one of the most famous entertainment brands worldwide, but also a dedicated art curator of sorts. To honor this dedication to art, a collective of fans and Playboy reps, have created the Rabbitars NFT collection. A selection of 11,953 unique, non-fungible rabbits inspired by Playboy iconography will drop on October 24th. “Distributed ledger technology is revolutionizing how fans and consumers interact with brands today.
Well-known TV host Martha Stewart has decided to launch her own NFT platform/collection called “Fresh Mint”. Monash University offers you ten design projects created by the school students. According to the announcement which arrived on October 20, the NFT issue pays homage to the 1953 founding of Playboy. The tokens, in turn, will serve as keys to a renewed Playboy Club, which gives owners access to exclusive events, content, and merchandise. PLBY Group, Inc, which is the owner of Playboy, has unveiled a new NFT project. The hot lifestyle magazine’s project will consist of 11,953 unique 3D animated rabbit avatars. Collectors will require an Ethereum wallet, whether paying in USD or Ethereum. Up to ten Rabbitars max limit on buying during the two public auctions.
Apecoin Ape Riding High Following otherside Metaverse Launch
The Liquid Summer collection, created in partnership with artist Slimesunday, was the brand’s first venture into the NFT community last Spring. In the context of the metaverse, the Rabbitars are NFTs that live on the Ethereum Blockchain as ERC-721 tokens hosted on IPFS (better known as the InterPlanetary File System—the metaverse’s decentralized file storage system). In practice, the SCMP is hoping for its metadata standard to be used to mint NFTs by institutions like museums, media publishers, and academic institutions. This would pave the way for an internationally accepted standard for recording events on the blockchain.
Richerd said that the bet was placed after the announcement that this CryptoPunk is not for sale for any money. A startup called Poap decided to test this theory, and Etherscan showed a stake of 2,500 ETH. According to Jamal Dauda, Vice President of Blockchain Innovation at PLBY Group, Rabbitars are opening a genuine blockchain-based Playboy membership. The first NFT token in the world is going to appear at the Sotheby’s auction. The price boosted in the final 30 minutes of bidding from 15ETH (roughly $18,000) after having started around 3ETH ($5,000). His articles have been quoted by such crypto influencers as Tyler Winklevoss, John McAfee, CZ Binance, Max Keiser, etc. He posted a screenshot from the project’s website, featuring some of the Playboy Rabbitars.
Each box was priced at 97 FUSD, a US-dollar backed stablecoin issued on the Dapper Labs-built Flow blockchain, which aims to trade at or close to the value of the US dollar. “I assume regulation will come out of this, the ‘flash in the pan’ stuff will go away and we’ll start to see what the durable use cases are,” Seward said. ” community is definitely one of them, cross-site membership is another one, and maybe easier licensing processes.” In the last earnings call, Kohn said 2021 Q4 revenue was “bolstered” by the Rabbitars drop, and the group’s chief financial officer, Lance Barton, also noted that Playboy’s audience had spent $900 “for pure badge value”. When the auction closed at $560,000 for the NFT of a column written by NYT technology columnist Kevin Roose, he wondered why anyone would “spend the price of a high-end Lamborghini” on a picture of his words.
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One such event was the launch of the Mad Rabbits Horror Show collection. If you want to learn more about this immersive 3D rabbit collection, or you want to hear the beats accompanying the bunnies, browse through the links below. Check out this fan wallet, for example, some cool-looking bunnies and a variety of nice tunes to listen to. Notably, this wallet owner is also a fan of Rabbitars and ASM AIFA, which we featured in last week’s NFT Spotlight. Nods to Playboy’s heritage and iconography are part of each NFT in the Rabbitar collection.
Playboy Tokenizes Rabbits
In March 2021, just as the NFT craze was picking up steam, digital publication Quartz sold what it claimed to be the first-ever NFT of a news article. In an email to Insider, Rachel Webber, chief brand and strategy officer at Playboy Enterprises, expanded on the opportunities she thinks NFTs present for media companies. Its latest foray into NFTs, “Rabbitars”, features 11,953 unique 3D rabbit characters, https://www.beaxy.com/ available as NFTs. An example of generative NFTs, each Rabbitar varies in rarity and grants owners access to members-only events, merchandise, and artwork. The news agency made headlines in November 2020 when it published its 2020 US election race calls on the blockchain. Using that data, it also released an NFT which sold for $185,000 — approximately 100 eth — according to its listing on Opensea.
This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. PLBY Group’s actual results may differ from their expectations, estimates, and projections and, consequently, you should not rely on these forward-looking statements as predictions of future events. According to a memo sent to staff announcing the launch of TIMEPieces, owners of the NFTs will be able to claim unlimited access to TIME.com through its 100th anniversary in 2023, by connecting their digital wallets. Other perks include exclusive invites to some of the company’s future in-person events. It might not yet be clear if fiat currency is indeed dead, displaced by cryptocurrency, as asked on TIME’s March 29th cover of last year. But there certainly was a fair amount of it going around during the auction for said cover’s NFT, which ended up going for 83 eth (approximately $131,000 at the time) according to its listing on NFT marketplace SuperRare. Quartz said the owner of a gallery specializing in NFTs paid one ethereum, worth about $1,800 at the time, to win the four-day auction.
The collection was created in partnership with Possible Studios and WENEW by artist Michael Winkelmann, better known in the segment under the pseudonym Beeple. Playboy Magazine will release an NFT Rabbitars collection of 11,953 rabbits (in honor of the magazine’s founding in 1953). The company said in an article its foray into Web3 has so far generated over $10 million in revenue. The company also auctoned off one of its magazine covers in April last year, titled “Merchants of the Metaverse,” which featured crypto exchange Gemini cofounders Cameron and Tyler Winklevoss. It raised $333,333, according to its listing on Nifty Gateway, with proceeds donated to the Committee to Protect Journalists and the International Women’s Media Foundation. Forbes partnered with crypto exchange FTX in April to release its Virtual Billionaires NFTs. Each of the 100 NFTs is linked to a randomly-selected portfolio of exchange-traded funds and other publicly traded assets traded on the New York Stock Exchange. However, at the time of publishing of this article, no bids had been accepted and activity on the auction stopped a year ago, according to the listing NFT marketplace Opensea.